Join Us to Collaborate

Imagine the Emerald Triangle craft cannabis supply chain joining forces to build something so strong and so connected that our products resist corporate consolidation and successfully capitalize on our worldwide reputation. What would that look like?

We are hosting a half-day, in-person event designed to bring together stakeholders from across cannabis production to create actionable collaborative projects for the Emerald Triangle.

Taking place the morning after the Cal Poly Humboldt Cannabis and Environmental Stewardship Symposium, this convening builds on the insights shared during the Symposium while providing a unique platform to design doable projects we will work on together, starting now. 

From Ideas to Action

Strategic Doing is all about moving beyond traditional planning to focus on creating tangible, collaborative solutions that can be implemented immediately. By leveraging shared values, local assets, and diverse expertise, this event is designed to foster collaboration between stakeholders in our cannabis and food production industries.

After the Convening, we will continue our collaborations using an ongoing Strategic Doing process in month-long cycles. The agile development process allows us to learn from each other and our experiences, building our small, doable collaborations into larger projects with greater impacts.

In the Emerald Triangle, where small-scale farmers face challenges like sustainability, market access, and corporate consolidation, this hands-on, solution-focused approach is invaluable. Participants will work together to co-create actionable steps aimed at strengthening our agricultural ecosystem and addressing shared challenges head-on.

What is Strategic Doing?

Strategic Doing is a proven methodology that shifts the focus from long-term planning to immediate action. Unlike traditional strategic planning, this approach empowers groups to collaboratively design and execute practical projects in real-time.

This methodology is particularly effective for tackling complex challenges where no single entity is in charge, making it ideal for the Emerald Traingle’s interconnected agricultural industries. By aligning resources and leveraging collective expertise, Strategic Doing enables diverse stakeholders to take meaningful, collaborative action.

What Can You Expect?

The convening will be led by an experienced facilitation team, including:

• Dr. Scott Hutcheson, Strategic Doing Institute fellow, co-author of Strategic Doing, and leading expert in the methodology.

• Keith Taylor, Associate Professor of Cooperative Extension and Community Economic Development at UC Davis. Keith is an expert in entrepreneurial ecosystems, community economic development (CED), leveraging “hybrid” institutions. Keith’s research uses appreciative inquiry to stimulate hybrid entrepreneurial to support a thriving CED. Keith’s Extension programming inspires action by cultivating capabilities around hybrid institutions, developing hybrid success strategies, and promoting policies for hybrids.

• The worker-owners of the Cooperative Agriculture Network (CAN), local leaders in cooperative practices.

Through hands-on, guided collaboration, participants will engage in an interactive process to develop innovative and practical solutions tailored to the Emerald Triangle’s unique agricultural landscape.

Why Participate?

By attending the Strategic Doing Convening, you will:

• Collaborate with a diverse group of peers across the Emerald Traingle’s cannabis production industries.

• Take part in specific project initiatives designed to achieve measurable results within a year, addressing shared challenges such as sustainability, market access, and corporate consolidation.

• Explore opportunities for innovative partnerships that strengthen small-scale farming.

• Contribute to positioning our region as a leader in collaborative agriculture.

Take Action Today

This convening offers a rare opportunity to transform the ideas and knowledge generated at the Cannabis and Environmental Stewardship Symposium into real, actionable progress. Together, we’ll chart a path forward for agriculture in the Emerald Triangle that reflects our shared values of sustainability, community, and resilience.

About Your Facilitator

Dr. Scott Hutcheson, co-developer of Strategic Doing, brings decades of experience in strategy, leadership, and collaboration. A professor at Purdue University and co-author of Strategic Doing: Ten Skills for Agile Leadership, Scott has worked with teams and organizations in over 140 countries, offering real-world insights to help turn ideas into action.

What Others Say About Strategic Doing

“Strategic Doing equips leaders with tools to transform organizations into adaptive ecosystems.” – Amy C. Edmondson, Harvard Business School

“The best framework I’ve seen for navigating complexity and fostering collaboration in today’s fast-changing environment.” – Jay Conger, Claremont McKenna College

“Provides a practical roadmap for unlocking shared value across teams and organizations.” – Greg Satell, author of Mapping Innovation

Event Details:

• Date: March 29, 2025

• Location: Harry Griffith Hall, Cal Poly Humboldt

• Time: 9 a.m. to 1 p.m.

For more information, please contact us at cannacooperation@gmail.com.